Peninsula

Peninsula had previously used a combination of direct and agency recruitment techniques. The company also wanted a renewed focus relating to the perception of its employment brand. MBA was asked to take over all sales recruitment activity for the group, including PBS, Health Assured and Taxwise.

The MBA Solution

  • An offsite team of three
  • A focus on enhancing EVP and employment brand
  • Implementation of a full white label candidate engagement
  • Development of a candidate attraction strategy, including radio advertising across Manchester
  • Management of a candidate experience questionnaire and referral scheme

The Results

  • 50 telesales recruited in the first quarter
  • 10 field sales recruited in the first month
  • Reduced agency spend to 0% on sales channel
  • Immediate enhanced conversion rate from 10% to 70% from interview to hire
  • Peninsula has been named third best employer to work for in the Sunday Times

 

We decided to work with MBA because of how the team focused on our brand from the outset. The MBA team has delivered well ahead of our expectations. We are, for the first time in two years, in line with our resourcing plan and the business is extremely proud of the great partnership we have built with MBA.

Head Of Recruitment Peninsula Group