Shop Direct Group

With £1.7bn in annual sales, the Shop Direct Group is the UK and Ireland’s leading multi-brand digital retailer, delivering 48 million products every year to millions of customers.

The Scope

The Shop Direct Group commissioned MBA to hire thirty Credit Operations advisors within a three week period. The advisors were required to work an evening and weekend shift pattern during a four month temporary assignment.

The MBA Solution

  • An offsite team of four
  • Implementation of a full white label service, including SDG attraction, SDG email and dedicated 0845 telephone numbers
  • University and college engagement
  • Full management of both pre-screening and assessment centres
  • Daily MI reporting

The Results

  • 30 hires in three weeks
  • Conversion rate from assessment 1.6:1
  • 0% campaign attrition
  • 0% agency use
  • Delivery of 38% cost saving


We engaged with MBA to deliver a non BAU campaign at a critical time, as we knew of their ability to deliver at short notice and willingness to become an extension of our business. The structure and delivery was effective and successful despite being forced to reduce the length of the campaign by a week. MBA demonstrated great flexibility and ultimately provide a quality service

Emma Neary, Senior Recruitment Manager Shop Direct Group