Scott's Guide to Why your Employees keep leaving?
Now, I know what you’re thinking.
You’re that weird marketer who posts random, pointless stuff online.
Yes, yes I am.
But I’m also part of a recruitment business, and we know a bit about attrition.
Not because we lose staff. More because we’ve helped others to keep theirs. In fact, one client reduced their staff turnover from a whopping 29% (Jesus eating a cucumber, that’s high!) to just under 9%.
How? Well, read the bloody PDF.
SO, GO ON THEN, SCOTT, WHY DO MY STAFF KEEP LEAVING?
Because they don’t like you, you have coffee breath and wear too much Old Spice.
Jokes. Well, sort of.
But we’re going to start with the first and, in my mind, one of the most common reasons.
Drum roll please…
YOU SET UNREALISTIC EXPECTATIONS OF WHAT IT’S ACTUALLY LIKE TO WORK FOR YOU.
Yep. Categorically, the worst thing you can do when trying to attract new talent is paint a picture of your workplace that is unrealistic.
Building a good EVP (employer value proposition for you non-recruiter-y types) is about highlighting the great parts about working for you, whilst being fully honest about the role.
And yes, ladies and gentlemen, that means warts and all.
Because if you’re honest and transparent…
YOU’LL ATTRACT PEOPLE WHO STAY WITH YOU. Because they have the right expectations.
Because there won’t be any surprises when they start.
Because they’ll be the type of people that fit into your culture.
Because they’ll think your company is sexier than Brad Pitt’s knees.*
*Completely made this up and I’ve never seen Brad Pitt’s knees.
SEEMS PRETTY OBVIOUS, THAT, SCOTT.
Well, it is.
But then, why do so many companies get it wrong? Good question, Scott. Thank you,
Scott. I’m talking to myself again, aren’t I?
Anyway, that’s not the only reason staff leave.
Here comes another retention clanger that’ll cause you to lose people quicker than an office-based plague…
YOU HAVE NO UNDERSTANDING OF THE MARKET .
Yeah, big one this.
If you don’t keep up with market trends for the roles you regularly hire for, you’ll make several mistakes that’ll cause your best employees to question their current job.