With more than three decades in the industry, this market leader, initially providing services related to employment law, HR and health & safety, has grown from a small team of 12 employees and 50 clients to represent over 26,000 clients and employs over 850 individuals nationwide.

However, the company previously faced challenges in its recruitment process using traditional methods with a recruitment agency in London, resulting in low recruitment output. Today, boasting a large clientele and a nationwide team, they have overcome these challenges through a successful partnership with MBA as their recruitment partner.

Scope:

• Difficulties encountered in recruitment due to using traditional methods.
• Perceived reputational risk concerning their employer brand.
• MBA to take over sales recruitment activity for the group. 

Solution:

• Dedicated team focused on strengthening the company's employee value proposition (EVP) and employer brand.
• Allocation of an offsite team of 2 dedicated resources.
• Management of the candidate engagement process.
• Implementation of a comprehensive recruitment strategy to attract candidates, including radio advertising across Manchester.
• Establish feedback mechanisms and referral programs to enhance candidate experience.

Results:

• 100+ Business Development Executives recruited annually.
• Placement of 50+ field sales roles annually.
• Elimination of reliance on external agencies, significantly reducing costs.
• Reduction in pre-hire attrition rate to 4% from a staggering 40%.
• Improved interview-to-hire conversion rate from 10% to a remarkable 55%.
• Recognised as a top employer to work for in the Sunday Times.
  
  
  

Testimonial:

“We decided to go with MBA because of how the team focused their attention around our employee brand at the outset. The MBA team have delivered well ahead of our expectations. We are for the first time in 2 years in line with our resourcing plan and the business are extremely proud of the great partnership we have built with MBA.”

- Head of Recruitment