MB Group Announces an Equity Investment in Irlam Associates

BY Nicole Sopkovich   |  

Formerly known as Deekay, Irlam Associates Group originally set out to provide recruitment services to the supply chain & manufacturing sector and have since expanded their proposition cross-sector and cross-function whilst introducing a broad agenda of value-added services, delivering to their clients a fluid talent solution to support in their continued growth.


This acquisition allows Irlam Associates Group, established in 2014 and since grown to a multi-million-pound company, to further increase their offerings to clients with the full backing of Matt Burton Group, which since 2007 has grown to a 12 million-pound, award-winning company. MB Group gives the investment and thought leadership required to further continue the growth of the Irlam team whilst continuing their transformative client solutions journey.


When asked why he chose to partner with the MB Group, Will Irlam, Managing Director and Founder of Irlam Associates said: “I originally approached Matt when I heard MB Group were looking to invest in growth businesses and it became clear that the market was shifting quickly from a transactional bias to a value-added, solutions led proposition. Coming to the latter end of the pandemic we noticed our clients, many of which had struggled through the past 18 months, and were looking for a service solution for their recruitment agenda and needed their supplier to become an extension of their business. After taking some steps ourselves, I decided who better to work with than a disruptive, acquisitive recruitment group housing an award-winning, flexible RPO business that has seen the challenges in this space first-hand and can share tools and techniques to aid our clients.”


Matt Burton Group is the recruitment parent group of Matt Burton Associates (MBA) - a flexible RPO business, VIDA Connected Specialists – who operate globally in Medical Technology, Naturalis People – a team whose pure focus is within senior appointments across the food industry. The most recent addition has been Massey ITP – a specialist technology recruitment business. MB Group has also launched two new MBA Brands in Automotive and Fintech during 2021. The group are looking to deliver an aggressive growth strategy in 2022, with plans to integrate into new sectors, invest in more businesses and increase the number of colleagues with in excess of 70 employed within the group as of current.


Commenting on the group’s growth during the past year and the investment into Irlam Associates, CEO and Founder of MB Group, Matt Burton said: “We have seen some very exciting strategic growth within the group in the last 24 months. The strategy we landed upon was to create expert, niche, and specialist recruitment verticals in markets where there is clear progression and innovation, by underpinning them with the MBA DNA of robust recruitment process, lean and sound back-office management and agile commercial modelling whilst delivering innovative tools and techniques. After speaking to Will at Irlam Associates, it was apparent they have an excellent and committed client base who wanted support and input into their recruitment, not just candidates being placed into roles. I have a lot of first-hand experience and knew instantly that was where we could add value and continue to drive growth within the Irlam business”



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